How Much Does it Cost to Generate a Sales Lead?

How Much Does it Cost to Generate a Sales Lead?

When we’re asked that question, we like to respond with a question of our own… “What are sales leads WORTH to your business?” This is (quite literally) the million dollar question! The cost of marketing and sales lead generation is important, but what is more...
Video Marketing Trends for 2019

Video Marketing Trends for 2019

60% of B2C marketers consider video marketing to be their most powerful tool. Indeed, good-quality video marketing will attract new customers, but adverts that are too long, too tacky, or too aggressive can do more harm than good. So what does ‘good’ video marketing...
Lead Generation Funnels and Sales Funnels

Lead Generation Funnels and Sales Funnels

Lead generation funnels and sales funnels Sales funnels have been around since the 1890s, so you probably have a fair understanding of what they entail. Lead generation funnels, on the other hand, are less widely understood.   So what is a lead generation funnel?...
Generating Leads on Facebook B2C

Generating Leads on Facebook B2C

How to generate high-quality leads on Facebook (B2C) In early 2018, Zuckerberg announced Facebook would return to its original goal of connecting friends and relatives through meaningful interactions. Given this shift, you may wonder whether Facebook is still a good...
B2B Lead Generation with LinkedIn

B2B Lead Generation with LinkedIn

Over the last decade or so, social media has undoubtedly been at the forefront of improving lead generation for a whole range of businesses. Not only is it readily available at the click of a button, it provides immediate access to millions, if not billions, of...
Understanding a Customer’s Lifetime Value

Understanding a Customer’s Lifetime Value

A customer is the most integral part of the business. Without a customer, a business would never sustain itself. Not only should a business have customers, but they should also be loyal to your business. Loyal customers will always buy your products and services. If...
Unleash the Power of Social Video Marketing

Unleash the Power of Social Video Marketing

Social media marketing is all the rage nowadays because of the number of people who are using the available social media networks. Social media networks such as Twitter, Facebook, and Instagram boast of having about three billion users on their platforms. In the early...