by Aprvd | Social Video Marketing | 27/Sep/2019 | Knowledge
With leaps in technology come new advancements in AI and chatbots have slowly become smarter over time, collecting more information about their target audience and figuring out exactly what people want or need to hear. Whether the purpose of your bot is to communicate... 
by Aprvd | Social Video Marketing | 10/Jul/2019 | Knowledge
Competition for audience share on social media is becoming fiercer every day. From start-ups to multinationals, every business is cranking out large volumes of social media content to fight for your attention. As if this isn’t difficult enough to keep up with, the... 
by Aprvd | Social Video Marketing | 11/Jun/2019 | Knowledge
When we’re asked that question, we like to respond with a question of our own… “What are sales leads WORTH to your business?” This is (quite literally) the million dollar question! The cost of marketing and sales lead generation is important, but what is more... 
by Aprvd | Social Video Marketing | 30/Apr/2019 | Knowledge
As a business owner, your goal for your social media profiles may be to increase conversions, build brand awareness or simply gain a larger following, with these targets in mind Facebook is an excellent platform achieve them, especially when using Facebooks... 
by Aprvd | Social Video Marketing | 1/Feb/2019 | Knowledge
60% of B2C marketers consider video marketing to be their most powerful tool. Indeed, good-quality video marketing will attract new customers, but adverts that are too long, too tacky, or too aggressive can do more harm than good. So what does ‘good’ video marketing... 
by Aprvd | Social Video Marketing | 8/Jan/2019 | Knowledge
Lead generation funnels and sales funnels Sales funnels have been around since the 1890s, so you probably have a fair understanding of what they entail. Lead generation funnels, on the other hand, are less widely understood. So what is a lead generation funnel?... 
