If your business has any intention of remaining competitive in today’s online landscape, you must adapt to the rapidly evolving changes in digital marketing. We live in a time when marketing technology moves fast and consumer interests and behaviours are hard to...
Businesses of all sizes and sectors have picked up on the value of video in social media, and are employing video media in their marketing endeavors, which makes it all the more important to ensure that your video content makes you stand out from the crowd. Different...
With leaps in technology come new advancements in AI and chatbots have slowly become smarter over time, collecting more information about their target audience and figuring out exactly what people want or need to hear. Whether the purpose of your bot is to communicate...
Competition for audience share on social media is becoming fiercer every day. From start-ups to multinationals, every business is cranking out large volumes of social media content to fight for your attention. As if this isn’t difficult enough to keep up with, the...
When we’re asked that question, we like to respond with a question of our own… “What are sales leads WORTH to your business?” This is (quite literally) the million dollar question! The cost of marketing and sales lead generation is important, but what is more...
As a business owner, your goal for your social media profiles may be to increase conversions, build brand awareness or simply gain a larger following, with these targets in mind Facebook is an excellent platform achieve them, especially when using Facebooks...