Businesses of all sizes and sectors have picked up on the value of video in social media, and are employing video media in their marketing endeavors, which makes it all the more important to ensure that your video content makes you stand out from the crowd.
Different video styles lend themselves to different tactics, but every video needs these four main attributes to make them exceptional, ensuring potential customers notice you, as you will stand out from the competition, find out what these 4 points are below:
1. Attention Grabbing
Without a shadow of a doubt, getting your audience’s attention is one of the most difficult parts of marketing your products and services. If you want to get their attention, you have to deliver your information in a way that they actually want to engage with and clearly, people are willing to give their attention to a video, but it’s up to you to grab their attention.
2. Emotional
Striking an emotional chord with your audience is priceless! Emotions and memories are linked, so whether you make them laugh or cry, you will be remembered, so make sure you strike the right emotion for your intention. The winning combination of visuals and a suitable soundtrack are much more effective in making that emotional connection than text alone. Viewers connect to video in a way that is unmatched by any other form of media, which is why it’s the perfect tool to get an audience to act. 64% of people say they are more likely to buy a product online after watching a video, so if you want to pull your viewers in, connect with them emotionally, and then get them to take the next step in your sales funnel, then video is the way to do it .
3. Value
Video is perceived by audiences to be more valuable than text and photographs, as content. It is no secret at all that video is more expensive to produce, so when you include video in your content you are making a statement, that your audience will notice of. Viewers are more likely to give you more time, more contact information, and even pay a higher price when you use video. So, don’t skimp on design – Invest in the right look for your intentions and your audience. The more well-planned and well-developed the design and executions of your video, the more authentic and recognisable you will make your brand, ensuring that you will stay in the mind of your audience.
4. Clarity
As a rough rule of thumb, two-thirds of your audience will be visual learners and the other third auditory learners, so for successful absorption of information the clarity of your video matters. Each learning style requires its own unique presentation tools and with content marketers having more tools at their disposal than at any other time in history, this should be easy!
If you are not able to capture the attention of your viewers in the first 10 seconds, you’ll easily lose them to other items in their feed. If your video fails to engage your audience right away, chances are that one-third of viewers will slip away.
Also, don’t forget to add subtitles in your videos. Almost 85% of the videos that are being auto played on social media are viewed without sound. This is understandable given that most users check their socials in public, they obviously wouldn’t want to draw attention to what they are watching. So, be sure the subtitles in your social media videos are readable.
Wrapping Up
With the abundance of video content today, it is imperative for brands to take a creative leap of faith and provide visually distinct, easily digestible content. If you take the time to be clear about your intentions, to make an emotional connection with your audience, to be honest about your identity, to invest in design, and to be courageous, you are sure to create successful visual content for your brand.
At APRVD we create and manage full-service social video marketing ad campaigns for our clients to help them grow month on month. Our methodology is made up of 3 key components that form a complete patient and client getting system. This is a social video marketing strategy we’ve perfected over time so that you can concentrate on what you do best, running your business, get in touch to find out how we can help you.
