You have probably been running Google ads and social media campaigns to promote your business for months, but you’re still not seeing new leads – right! What are you doing wrong? How can you grow your business quicker? Firstly, take a break from...
As the globe works out how to live with COVID-19, it is imperative to think about what the post-COVID world is most likely to look like with regards to advertising. Never ever before have we been so dependent on Amazon.com or Zoom to simply survive the day, which...
Leads are the lifeblood of any business, unfortunately though not every business owner knows how to generate these leads. Being a successful business owner is down to the fact that you know your field, but it doesn’t mean you are a lead magnet! But there’s no need to...
Social media platforms are a fantastic option to reach millions all around the world and many businesses have already started to pick up on this, with many using social media platforms to their advantage! One of the best ways to promote your content on social media...
In the business world, social media marketing has become crucial to success in many ways. However, even then, social media marketing continues to evolve in a universe where you can’t afford to stand still. More social media marketing campaigns and strategies are now...
There’s no denying that today’s consumers are visual people, so much so, that landing pages featuring video content increase conversions by 80%!! Video should by no means be seen as an alternative to your existing marketing strategy, it should supplement your current...
If your business has any intention of remaining competitive in today’s online landscape, you must adapt to the rapidly evolving changes in digital marketing. We live in a time when marketing technology moves fast and consumer interests and behaviours are hard to...
Businesses of all sizes and sectors have picked up on the value of video in social media, and are employing video media in their marketing endeavors, which makes it all the more important to ensure that your video content makes you stand out from the crowd. Different...
With leaps in technology come new advancements in AI and chatbots have slowly become smarter over time, collecting more information about their target audience and figuring out exactly what people want or need to hear. Whether the purpose of your bot is to communicate...
Competition for audience share on social media is becoming fiercer every day. From start-ups to multinationals, every business is cranking out large volumes of social media content to fight for your attention. As if this isn’t difficult enough to keep up with, the...
