Social Media Video Top Tips You Must Know

Social media platforms are a fantastic option to reach millions all around the world and many businesses have already started to pick up on this, with many using social media platforms to their advantage! One of the best ways to promote your content on social media...

How Video Content Can Accelerate Customer Engagement

There’s no denying that today’s consumers are visual people, so much so, that landing pages featuring video content increase conversions by 80%!! Video should by no means be seen as an alternative to your existing marketing strategy, it should supplement your current...

Digital Marketing Predictions for 2020

If your business has any intention of remaining competitive in today’s online landscape, you must adapt to the rapidly evolving changes in digital marketing. We live in a time when marketing technology moves fast and consumer interests and behaviours are hard to...

The What on Chat Bots

With leaps in technology come new advancements in AI and chatbots have slowly become smarter over time, collecting more information about their target audience and figuring out exactly what people want or need to hear. Whether the purpose of your bot is to communicate...

Video: The Social Media Star

Competition for audience share on social media is becoming fiercer every day. From start-ups to multinationals, every business is cranking out large volumes of social media content to fight for your attention. As if this isn’t difficult enough to keep up with, the...

How Much Does it Cost to Generate a Sales Lead?

When we’re asked that question, we like to respond with a question of our own… “What are sales leads WORTH to your business?” This is (quite literally) the million dollar question! The cost of marketing and sales lead generation is important, but what is more...

Video Marketing Trends for 2019

60% of B2C marketers consider video marketing to be their most powerful tool. Indeed, good-quality video marketing will attract new customers, but adverts that are too long, too tacky, or too aggressive can do more harm than good. So what does ‘good’ video marketing...