Competition for audience share on social media is becoming fiercer every day. From start-ups to multinationals, every business is cranking out large volumes of social media content to fight for your attention. As if this isn’t difficult enough to keep up with, the algorithms are shifting too! Facebook has upped the ante by devaluing the reach of text-based content in exchange for video. Instagram and LinkedIn are following. So, if you want to engage an audience on social media, start creating more video content – it’s that easy!

“So, I just need to create a few videos and upload them to each social media platform?”

Unfortunately, it’s not quite that simple. There are various types of social media video content you should use and this will vary depending on the platform you are using. Below we detail some of the key types of video you can use to supercharge your social engagement:

Promo Videos

People love to watch videos online and they are more likely to share them on their social media platform than any other content, this essentially provides you and your business with free marketing and endless exposure.

It has been found that 64% of consumers are more likely to buy a product from an online website after watching a video! This means promo videos are an excellent choice for any business who is trying to stand out amid the intense online competition. With video content you can stay ahead of your competition and drive engagement levels higher than any other form of marketing.

Video content is more likely to attract visitors to your web-site & keep them there. If people stay on your site longer, you are more likely to see better sales conversions.

Explainer Videos

An explainer video is a short, animated video quite often used by businesses to quickly tell their brands’ stories in a memorable way. Explainer videos work perfectly well for companies which provide services that may be very hard to describe in a clear and succinct way. Many businesses can have a difficult time expressing what it is they do in a way that potential customers can easily comprehend. When a web user visits a business’s website, how often does he or she leave it with a genuine idea of what the services the company provides are? This is where animated video comes in. By harnessing the visual and auditory senses together, animated explainer videos increase retention rates.

Live Action

Video is engaging, easy to understand and helps increase conversion rates when used in the right context.

Viewers remember and apply more of what they learned watching a video than by reading the same information because video delivers the knowledge that a prospect requires to make the choice to buy your product or service. Customers are more informed and better inclined to find out more about what your company has to offer.

The style of your video really depends on the goal of your business and your brand. It’s important to be aware that creating a live-action video for an online audience is very different from making content for television or other visual media, that’s why more and more businesses are turning to video production companies to help them create live-action videos that send the right message. Working together with a specialised video production company will help develop a storyline of your ideas and will help ensure your video is delivering the right message about your business.

Typography

Would you rather – read a 3-page document or watch a 3-minute video? It’s a no brainer! Most online users would rather watch a video than read text, that is a fact; but what happens when we combine both?

Typography videos tell a text-based story through animated words, supplemented by images, charts and/or video and only require a graphic designer and a video editing program, eliminating the need for video equipment and on-screen talent. They are also a powerful marketing tool!

Start out simple by taking a pre-existing blog post and turning it into a fun, educational video. Select one of your blogs that lends itself to a visual medium. Numbered lists, how-to articles, and blogs with a lot of statistics are good places to start. Once you have produced your video, share it on social media and embed it next to the blog on your website. That way, visitors can choose which form of consumption they prefer!

Testimonial/Review

In most cases a video testimonial is a customer or client praising a company, they might discuss who they are, how they use the product or service, and what they like about the company. They are fantastic marketing tools because they break down one common problem – people don’t trust companies! They trust other people and (for some reason) they trust online strangers as much as they trust their friends). Testimonials breed trust and create social proof, that makes them one of the best ways to convince potential customers that they should buy your product or service. Think about the last time you made a purchase, did you research the product and read online customer testimonials or user reviews? There’s a good chance that you did, and it’s largely because social proof is so important.

With all of your newly acquired video content knowledge, you are ready to start incorporating videos into your marketing strategy, don’t panic though, we aren’t expecting you to create the content too! That’s where we come in, we are video content experts and create the content you need to get your product or service seen across social media. you

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