Social media platforms are a fantastic option to reach millions all around the world and many businesses have already started to pick up on this, with many using social media platforms to their advantage! One of the best ways to promote your content on social media channels is through the video so we are sharing with you these social media video top tips
1. Plan Your Social Media Video Marketing Strategy in Advance
It shouldn’t surprise you that the #1 tip for this article is to strategize or, in other words, plan ahead your social media video marketing strategy. Planning is vital in order to develop a good story, so you need to prioritize this step. Planning your video marketing strategy in advance will allow you to develop effective content and make your campaign that much more successful.
2. Tell a Compelling Story
Stories are important because they awaken deep emotions in people, and that’s exactly what you want to do with your audience. Proper storytelling will take your videos to the next level, bringing your brand even better results.
3. Use the First few Seconds Wisely
Did you know most people lose concentration after about 8 seconds!! Social media has shortened our attention spans and now, we are mere seconds away from our audience deciding to move on from our content.
4. Focus on the Quality of Your Social Media Video
It goes without saying that quality matters over quantity— and it’s no different when it comes to social media and videos. Grabbing your audience’s attention is crucial, but keeping it is even more important. You want the people to fully consume your videos, and the only way to get them to do that is to create a social media video that’s packed with high-quality content.
5. Keep Your Video Content Short
Most people don’t have time to watch your 20-minute social media video. They are there to consume short and quick information that can be explored deeper if necessary. That’s why your videos should be used only as a “hook” to capture the attention.
6. Use Subtitles
Subtitles make a considerable difference in videos and not only for the foreign viewers whose native language is not English or those hard of hearing, but subtitles will also make a huge difference for your native audience. By including subtitles in your videos, you naturally draw the viewers attention to the words and they are much more likely to understand and understand the message.
7. Use Animations
One of the most recent (and powerful!) trends in social media video marketing is the use of animations. What makes animated videos so great is their ability to take complex topics and present them in a clear, informative, and engaging way.
8. Consider Your Platform of Choice
Picking the right social media platform can largely contribute to your video’s success. Each social media platform has different video requirements – something you should keep in mind when building your social media video marketing strategy. For example, if you’re going to post your video on Instagram, you need to make sure it is within the platform’s 60 seconds video length limit.
9. Include a Call-to-Action
We saved the best for last! Our biggest tip for your social media video success is to include a call-to-action. Even though social media is primarily all about driving conversions, many brands still fail at this simple step. A great video is pointless if it doesn’t include a powerful call-to-action helping to meet your business objectives.
Remember that your CTA shouldn’t be too sales-focused and that it needs to point your audience towards converting. After someone watches your amazing video, they are in desperate need of direction. They want to be told what to do and where to go next, and you should give them a precise answer.