60% of B2C marketers consider video marketing to be their most powerful tool. Indeed, good-quality video marketing will attract new customers, but adverts that are too long, too tacky, or too aggressive can do more harm than good. So what does ‘good’ video marketing...
Lead generation funnels and sales funnels Sales funnels have been around since the 1890s, so you probably have a fair understanding of what they entail. Lead generation funnels, on the other hand, are less widely understood. So what is a lead generation funnel?...
How to generate high-quality leads on Facebook (B2C) In early 2018, Zuckerberg announced Facebook would return to its original goal of connecting friends and relatives through meaningful interactions. Given this shift, you may wonder whether Facebook is still a good...
Over the last decade or so, social media has undoubtedly been at the forefront of improving lead generation for a whole range of businesses. Not only is it readily available at the click of a button, it provides immediate access to millions, if not billions, of...
A landing page is a solitary web page created with the marketing and advertising of your website in mind. A landing page is specifically designed to target a specific stream of traffic; from a certain ad campaign, you are running. When a user clicks on the URL...
Online Marketing Online marketing today is super competitive. If you want your online business to thrive, you have to come up with ways to gain an advantage over your rivals. From the social media market to search engine optimisation, there are several ways in which...
