There’s no denying that today’s consumers are visual people, so much so, that landing pages featuring video content increase conversions by 80%!! Video should by no means be seen as an alternative to your existing marketing strategy, it should supplement your current...
If your business has any intention of remaining competitive in today’s online landscape, you must adapt to the rapidly evolving changes in digital marketing. We live in a time when marketing technology moves fast and consumer interests and behaviours are hard to...
Businesses of all sizes and sectors have picked up on the value of video in social media, and are employing video media in their marketing endeavors, which makes it all the more important to ensure that your video content makes you stand out from the crowd. Different...
With leaps in technology come new advancements in AI and chatbots have slowly become smarter over time, collecting more information about their target audience and figuring out exactly what people want or need to hear. Whether the purpose of your bot is to communicate...
Competition for audience share on social media is becoming fiercer every day. From start-ups to multinationals, every business is cranking out large volumes of social media content to fight for your attention. As if this isn’t difficult enough to keep up with, the...
