Digital Marketing Predictions for 2020

If your business has any intention of remaining competitive in today’s online landscape, you must adapt to the rapidly evolving changes in digital marketing. We live in a time when marketing technology moves fast and consumer interests and behaviours are hard to...

The What on Chat Bots

With leaps in technology come new advancements in AI and chatbots have slowly become smarter over time, collecting more information about their target audience and figuring out exactly what people want or need to hear. Whether the purpose of your bot is to communicate...

Video: The Social Media Star

Competition for audience share on social media is becoming fiercer every day. From start-ups to multinationals, every business is cranking out large volumes of social media content to fight for your attention. As if this isn’t difficult enough to keep up with, the...

How Much Does it Cost to Generate a Sales Lead?

When we’re asked that question, we like to respond with a question of our own… “What are sales leads WORTH to your business?” This is (quite literally) the million dollar question! The cost of marketing and sales lead generation is important, but what is more...