When we’re asked that question, we like to respond with a question of our own… “What are sales leads WORTH to your business?” This is (quite literally) the million dollar question! The cost of marketing and sales lead generation is important, but what is more...
As a business owner, your goal for your social media profiles may be to increase conversions, build brand awareness or simply gain a larger following, with these targets in mind Facebook is an excellent platform achieve them, especially when using Facebooks...
60% of B2C marketers consider video marketing to be their most powerful tool. Indeed, good-quality video marketing will attract new customers, but adverts that are too long, too tacky, or too aggressive can do more harm than good. So what does ‘good’ video marketing...
Lead generation funnels and sales funnels Sales funnels have been around since the 1890s, so you probably have a fair understanding of what they entail. Lead generation funnels, on the other hand, are less widely understood. So what is a lead generation funnel?...
How to generate high-quality leads on Facebook (B2C) In early 2018, Zuckerberg announced Facebook would return to its original goal of connecting friends and relatives through meaningful interactions. Given this shift, you may wonder whether Facebook is still a good...