There’s no denying that today’s consumers are visual people, so much so, that landing pages featuring video content increase conversions by 80%!!
Video should by no means be seen as an alternative to your existing marketing strategy, it should supplement your current efforts and the trick is developing captivating branded content that brings an innovative engagement factor that your audience will appreciate. Video content should inform, educate and entertain, it should tell a story that the viewer can relate to. Be honest: Would you rather find out about a brand from a compelling video or a wall of text?
Let’s take a look at the four main ways you’ll be able to use video in your next marketing campaign to create productive interaction with your customers like never before…
Share the Story of Your Brand
Think back to the start of your business, what exactly is it about your brand that sets you apart and makes you different from everyone else? The hard truth of business nowadays is that there’s an over saturation of companies doing everything they can to put their name out there. With the web giving consumers access to more information than they know what to try and do with, brands must do go above and beyond to have interaction with consumers and the key to that is your unique story.
Video is that the perfect medium for brand storytelling. It can live and thrive on your own website as well as transferring to social media. No matter whether you’re preaching your brand’s mission, values, or origin, use video to engulf your audience within the experience. Make them feel that they are part of your brand journey after viewing your video content.
Catch Your Consumers On-the-Go
Did you know that consumers are 33% more alert and receptive to marketing messages when they’re out and about? Out-of-home (OOH) advertising has always been a dependable marketing option (think about the tactics big supermarkets employ to get us to buy more!), and as technology advances, it’s starting to look a lot more like digital marketing. Using eye-tracking and scanning programs, marketers are ready to get a much better idea of what styles of messages and visual effects people are most drawn to.
With this in mind, positioning your video content in an OOH setting could create an even more powerful medium to convey your brands video message and nurture engagement. For instance, digital billboards, cinema advertising, within taxis/buses, shopping malls, airports, train stations, and even waiting to be seen at the dentist or doctors surgery!
Flood Social Media
Consider the fact that there are currently over two billion worldwide social media users, and you should be in no doubt as to where to focus your video content marketing! Social networks are transitioning to more video-heavy content, and businesses are following suit. Facebook, Instagram, Snapchat and even Twitter have all introduces the ability to upload video and are implementing their own unique video features.
Social videos should be unique in a way that connects with users across the whole platform while encouraging shares, and likes, but if you are hitting the spot with your video content it will be a lot easier. Social video is extremely popular among millennials, they’re spending longer in front of their laptops or handheld mobile devices and take under consideration of video content when doing research for a possible purchase. With spending power increasing in the 17 to 34 age bracket, targeting social media with your video content is a no-brainer.
Showcase “Real-Life” Customers
Since the dawn of the web, user-generated content (UGC) has only grown in popularity. Studies have found that 86% of companies use some form of UGC in their marketing efforts. This alone should be enough to persuade you that this kind of content is where you should be placing a huge stake in terms of increasing customer engagement. You may only have one voice to convey your brand’s message, but UGC can do so with many voices.
Videos create a robust experience that simply can’t be mimicked, using video may be a game-changer in boosting your customer engagement by offering clearer pictures of each aspect of your business. Get creative with it, while letting your brand’s personality shine through. A captivating video is a perfect way to indicate to consumers what you stand for!
